Romantic Times Rewind: October 1988 Ads & Features

Smart Podcast Trashy Books Romantic Times RewindIn this week’s podcast episode, we’re looking at the glorious  ads and features for the October/November 1988 issue of RT Magazine.

Thank you to Amy M. for this issue!

You can also find all the RTRW content at our category page for Romantic Times Rewind. 

If you want to listen and follow along with this entry, we have more detail in the audio, but you can click play and listen and read and absorb all the visual goodness:

Ok, let’s get started! This is the oldest issue I have in my growing collection, and it is very fragile, with a full color cover and centerfold, but the rest is newsprint paper. Comes off on your hands like you would not believe.

Here’s the cover:

Romantic Times for October 1988 with a picture of a cruise ship, author Sylvia Sommerfield and a man dressed like Napoleon, and then three book covers - Cactus Flower by Shirl Henke, Defy the Sun by Mallory Dorn Hart, and Myra Rowe's A Splendid Yearning

Yup, that’s Napoleon. But get a load of the covers at the bottom! We took a close look at two of them, because fuchsia.

This is Cactus Flower by Shirl Henke ( A | BN | K | AB ):

A blonde woman who looks a lot like Sabrina Carpenter with long hair and bangs has an off the shoulder ruffled blouse, and there's a shirtless man with a mullet grasping her shoulder from behind like he's about to roger her shoulderblade, and on the hill behind them is a big orange cat who looks VERY mad.

Sorry these are blurry but good scans can be hard to find. I think that looks like Sabrina Carpenter, first of all. And check out how annoyed that cat looks!

Went out for some catnip and here’s two people schtupping in the middle of the field.

Also is she wearing the flower? Where did his shirt go?

I also found the new cover:

The new cover featuring a shirtless man with very curly hair and a cowboy hat and no shirt, wearing low pants and a gun on his belt, looming up with a woman in a white tank dress and boots sitting on the back of a horse. She has her hand on his chin and the horse is not looking at us.

Then there’s this one:

A predominantly green and lavender cover. The woman has dark red hair and a lavender dress that she is about to bust out of, with one shoulder down and a deep v in the front. Behind her is a man with his shirt unbuttoned and still tucked in (DRINK) with one nipple staring STRAIGHT AT ME. she is also wearing a lime green

Oooh, a mustache And a mullet!

“A beautiful schoolmarm untutored in love,” but where’d she get that fantastic green cape?

The inside cover is quite something – and we both misread “Catherine Linden” as “Caroline Linden.” The branding is strong! And there’s no way Caroline Linden was writing romance in 1988.

Highland Rose by Catherine Linden who is NOT Caroline Linden. A shirtless man in a mullet is embracing a woman in a blue gown in a sort of medieval style, and her hair is long and lush and full and I really thought that was what my hair would do when I became an adult.

Another display of hair I thought I’d have when I was an adult. That’s some lush colorful illustration, huh?

Well, from here until the centerfold, it’s all black and white, and I had to hunt for color versions.

This issue was EXTREMELY gossipy, too. There are several messages about Sandra Brown’s explicit contemporary:

To squeeze in everything this issue, we cut back on "Letters," but they will be in our big Fall Issue. We received a pile of mail about Sandra Brown's explicit contemporary novel. All were read and the author plans to respond.

What was the problem? What was the big scandal? We have no idea.

Check out all the incredible gossip from Flavia Knightsbridge. Her column starts with a very odd picture of Brenda Joyce:

The sawy Queen of Romance Book Marks, Brenda Joyce, is back again with a new historical romance. Her picture is in black and white, her hair is short and she appears to be wearing a shiny top of some sort, but her eyes are wide and her mouth is open like she's about to say something. It's an incredibly awkward picture.

She looks like she’s about to scold me for wearing that out of the house.

And then, well, buckle up, y’all. Flavia was SPICY in 1988!

Darlings, I'm back from California and had a wonderful time. I want to thank all the P-Flavia Fans out there--that stands for Pro-Flavia of course--who wrote to me with good stuff for this controversial & sparkling column. As for the F-Flavia group keep suffering!!

Darlings, I’m back from California and had a wonderful time.

I want to thank all the P-Flavia Fans out there–that stands for

Pro-Flavia of course–who wrote to me with good stuff for this controversial & sparkling column.

As for the F-Flavia group keep suffering!!

KEEP SUFFERING!! Wow.

We have a little plagiarism mention with very scant details:

Three letters brought up some thing I'd been alerted to- the strong resemblance between Colleen McCullough's latest book, The Ladies of Missalonghi, and an Anne Montgomery clas-sic. A very similar plot and dialogue indeed. Earlier in the year a New York radio show made this controversy the focus of a program.

I found this article about the alleged plagiarism on Meanjin.com.au.

and then she has a lot to say about Danielle Steel?

Naturally, while on the Gold Coast I happened onto all sorts of delicious things. You should have seen Danielle Steel's turquoise Mercedes, and the two identical ones trailing behind filled with her children. She has 9 this year (two of his, two of hers and five of theirs. Ms. Steel's hair, by the way, is now a bright red and her complexion will probably match when I let out of the bag her most guarded secret--how much money she's getting per book She has her publishers sworn to such secrecy it's incredible.

A TURQUOISE MERCEDES. Three of ’em? We could not find any pictures, alas.

More mention of Sandra Brown:

I've been told of all the letters, pro and con, in our mailbox, regarding Sandra Brown's summer sizzler, and we informed her. She called to say she is consulting with her agent and publisher about a public pronouncement.

A pronouncement about what?!

As near as I can tell, the scandal was about Slow Heat in Heaven,  ( A | BN | K | AB ) which was published summer 1988. Geri Reads mentioned in their GoodReads review, “I think this book was way ahead of its time. I’ve read this way back, and I mean way back and it’s safe to say, Cash Bordreaux popped my bad boy cherry. This was written way back when the word ‘Fuck” wasn’t used in romance and heroes are supposed to be good and kind. Cash was none of those things. He says fuck a lot and man-whored his way into my heart. Romance readers nowadays wouldn’t bat an eyelash at Cash’s behavior nowadays but back then, many readers were scandalized. I just loved it.”

Flavia also attended a writers’ conference in Seattle:

I popped into a writers' conference in Seattle and found sharper claws than mine--if that's possible. (I know you don't believe that, but it's true!) I'm glad I don't deal with bylaws (such arguments at this meeting). Our benevolent dictator Ms. Falk precludes all that! (Two whips of the noodle for that one! Ho Ho Ho.) Is it possible to steal away editors? Rumor was rampant that it was going on in Seattle. And if you had written a book lately you could be prepared for some of the following candid remarks "darling. loved vour book BUT **** (unprintable)." Tsk, tsk. There was such calculating back-biting that several wenches were wounded in the trenches

which led to another blind item:

Which romance author said she wasn't going to read romances any longer, only good books? The same one who elbowed onto a Seattle elevator saying,' "Make way for an award winner!" Prima donnas of the world ignite!

No idea who that is about but this one is rather obvious:

Imagine my surprise when I drove through Missouri and saw an interesting item in the local paper. The husband of a famous author printed his own Hot Line telepone (sic)number so people who heard rumors about him and her) could call in. I can imagine the questions!

Allegedly Bill Dailey, husband of Janet Dailey, set up a hotline to collect the rumors about himself?

And then we have this strange mention of Danielle Steel again:

A picture of George Small, Bertrice's husband, with a riding hat and riding crop, and the text says 7 YEARS AGO THIS MONTH: A new line called Second Chance at Love is being launched...Danielle Steel is toting 29 pieces of Vuitton luggage for her book promotions ....Warner announced the discontinuation of Regency Romances.... Avon historical editor Nancy Coffey is Cosmo's fiction editor…..Vincent Virga's Gaywyck went into a third printing...Gallen Books launched with Kristin James' The Golden Sky and Barbara Faith's The Sun

Seven years ago, Danielle steel was “toting 29 pieces of Vuitton luggage for her book promotions.”

There was a lot of author gossip, as if this is a celebrity gossip magazine. What did Steel do to piss them off?

This ad for Desire in the Sun ( A | BN | K | AB ) featured a sweepstakes!

AVON ANNOUNCES ITS IRRESISTIBLE CONSUMER SWEEPSTAKES! The "Desire To Be In The Sun" Drawing! Grand Prize: A Romantic Fantasy Island Vacation for Two! 5 glorious nights, 6 sun-drenched days in tropical Barbados! Round trip airfare, complimentary breakfasts included, accommodations courtesy of Marriott's Sam Lord's Castle, a luxurious 72-acre beach resort on the southeast coast of Barbados. Entry forms available at your local bookstore, or print your name and address on a 3" x 5" card, mail it to Avon Books' "Desire 70 Be In The Sun'" Sweepstakes, PO. Box 789, Dresden, TN 38225. Limit: one entry per person. Entries must be received by December 1. 1988.

A five night trip to Barbados?! From Avon books? Can you imagine a publisher doing a five night trip to Barbados for a single book release? And you can enter at local bookstores, too. WOW. Amanda wants to know who won! If you know, please email us!

The cover for the sweepstakes book is YELLOW.

Desire in the Sun by Karen Robards a dark haired man with big shoulder muscles and a BIG MULLET embraces a blonde woman who is laying on top of him, and he's got his nose against her jugular. The sky, the palm trees, and the flowers beneath them are all yellow.

The 8th Annual Romantic Times Convention was in Phoenix, and the program was fascinating!

For Published Writers 3 Hour Open Discussions 1. Our Genre: The Next 5 Years Authors, Editors, Distributors, and Booksellers evaluate the following categories: Series Romance, Historicals, Indian & Western Romance, SF & Futuristic Romance Regency, Gothic, Mystery 2. Money Matters, Contracts, Agents, Taxes, Computers, Modems Accountants, Agents, Editors, and other experts -get your questions ready! 3. Promotion Techniques and Commercialism Graphic Artists, PR Experts, Reps, Editors 4. Breakdown of Paperback Markets in the U.S. Chain Store Representatives, Distributors Truck Stop Distributors, Booksellers, Publishing Reps- with charts and maps.

First, what was the “next 5 years” discussion like? What would they make of 2024?

Second, we have Money Matters including computers and modems!

And then there’s the breakdown of paperback markets that includes Truck Stop Distributors! What were the charts and maps like? I would LOVE to see those. Show me the charts and maps!

Dorothy Garlock was very upset about historical inaccuracies in Western romance. This quote was incredible:

My all-time pet peeve is the scene where the hero and heroine, who have been riding their horses for days through hot, dry country, suddenly realize they love each other. They are dirty, sweaty, and hungry, but they stop beside the next nice flat rock and have oral sex.

Not a nice flat rock!

This ad was wild because her whole address was printed:

Coming in October - Sapphire Moon by Peggy Cross Jamaica was Eden to beautiful Kristina Courtland but the tawny-haired American put her sugar plantation before everything else. So when she met Drake Huntington, she thought the handsome stranger shared only her interest in business. But when Drake seemed to betray love's passionate promise, Kristina vowed a fiery vengeance which took her from her beloved Jamaica to London so-ciety. There, she swore to rekindle the flame of love born under a Sapphire Moon. And then there's black box over her address!

And that cover looks like it’d be neat in color, right? Let’s see.

Sapphire moon, an illustration of a woman with her green gown off her shoulders and hiked up to her thighs, and a white man with his face nuzzling her clavicle, while she peels off his shirt. They appear to be floating inside some flowers? Under a big moon?

Yup! See what I mean about the black and white vs. color versions?

This ad caught my attention because I was pretty sure that was The Fabs:

November 88 pocket books release - wary hearts by marylyle rogers, featuring fabio wearing some sort of doublet, and a woman arched over his head and sort of leaning on his shoulder from behind? the focus is really his jawline

Check this out in color — you can buy the original art and a print of it from Sharon Spiak! 

the full color art features Fabio with dark hair and a hell of a jawline wearing ared and purple doublet while a woman in a pink gown seems to be draped over his head?

Wowser, huh?

The book cover, in smaller format - with the title on top of the painting

The ad for Love’s Glorious Gamble ( A ) caught our attention:

The ad for Love's Glorious Gamble: Let Lauren Giddings take you on A TRAIL OF RUBY TEARS. A Zebra Regency March '89 with a black and white version of the cover

I asked Amanda what colors she thought this would be:

A blonde woman is by a riverbank with a swan appearing to fly straight out of her cleavage. She's wearing a gown that is half down her arms and looks to be peach colored. Behind her is a man with a big mullet, a white shirt with puffy sleeves and a green brocade vest - how you know he's a riverboat gambler, they always wear brocade vests - and he appears to be...sucking on her shoulder blade? The predominant colors appear ot be purple, peach and fuchsia?

Hang on, those are lesbian flag colors! Awesome! (Is he sucking on her shoulder blade?)

Then we arrived at the centerfold, and we had a LOT of questions about this cover:

Golden Touch by Helen Mittermeyer. A lush red and gold swamp with palm trees is behind a couple in tank tops and shorts - like aerobics clothes. He's on his knees with a blonde mullet, a blue tank and striped shortshorts kneeling behind a woman in a red tank top with red shoulder length hair. The overall effect is aerobics and the swamp is on fire

Why are they in aerobics clothes in a swamp? Where is this set?

It makes even less sense with the summary from Google Books:

Venus Wayne, a free-spirited redhead working as a messenger, is roller-skating through a lobby concourse when she crashes into corporate president, Eli Weldon Tate.

What?!

The heroine has people in her hair:

An Exquisite Deception by Elizabeth Douglas - a couple embraces with a giant ship in the background. She's got her fuchsia dress hiked up to her thighs and he's tipping her backwards with his shirt half off, but there's a vignette of musketeers fighting in her hair.

Ma’am! You’ve got musketeers fighting in your hair!

In the Series Romance Tidbits written by the late Melinda Helfer:

A hot topic of conversation was the current state of romance covers and future trends. Booksellers relayed growing reader dissatisfaction with historical romance covers that all look alike. Several recent Zebra and Leisure books were apparently victims of such reader confusion.

Covers that look alike?! Ah, the more things change.

Then there was this appallingly paltry obituary:

IN MEMORIAM Mary Burchell RT is sad to announce the passing away of Mary Burchell, at the age of 86 She was a Mills and Boon author for 50 years and wrote over 100 novels. Mary never married, preferring to live with her sister outside of London. She traveled extensively until the past few years and had a great zest for life. Mary Burchell loved her readers and they returned her affection with equal warmth. She will be missed.

Mary Burchell, whose real name was Ida Cook, died in 1986, though given that RT later  announced someone’s death who wasn’t dead, I can understand waiting for confirmation.

However, we need to pause here. Mary Burchell, romance author and one of the founders of the Romantic Novelists’ Association in the UK, used the money she earned writing romance novels to rescue dozens of people from the Holocaust.

She and her sister were superfans of opera, and when they learned of what was happening, they got involved. They rented a flat where refugees would stay when they made it to England, and funded repeated trips to Germany to “watch operas” and also meet with families who were in grave danger. She used her book money to provide financial guarantee for people entering England, and organized patrons and sponsors for other families.

Under the guise of seeing opera performances would meet with people, and then smuggle their jewels and valuables across the border back to England, right under the noses of border guards and Nazis. They would pretend to be silly old ladies wearing diamonds on cheap coats and natter on about opera, transporting a family’s wealth until said jewelry could be reunited with people who made it out of Germany.

Mary and Louise were named Righteous Among the Nations by Yad Veshem in 1964. This is a picture of them wearing their extremely cutting edge fashions, which they sewed themselves from patterns from Mabs magazine:

Ida cook, wearing a wavy bob, a shiny gown, low heels and a furry stole. Mary is standing with one arm showing off a cape with a fur trim wearing a gown that looks to be covered in velvet filigree. They look fabulous.

You can read more about their fashion at Clothes in Books.

I mean, the obit isn’t wrong that she traveled extensively, but wow, is that paltry.

I had a note in our recording document that says, “ELBOWS.”

Story checks out. Elbows!

This ad delighted Amanda:

No time for romance?You can listen to love anytime anywhere with little clip art pictures of a woman chopping food listening to a GIANT boom box with hearts flying out, a woman running with a walk man, a lady in her car, and a lady in the bathtub with a boombox RIGHT NEXT TO THE TUB.

Romance audio on cassette! Except that person in the bathtub is in DANGER. Move the boom box away from the bathtub!

And this was the inside of the back cover:

A very washed out image of the cover art from Connie Mason's latest. it's barely visible.

That was a color page! But here’s the cover for Desert Ecstasy by Connie Mason ( A ):

An illustration of a man in a middle eastern head covering, a tunic and he's on the back of a moving horse. Hanging off the side is a blonde woman in a pink bikini top and long skirt, with a palm tree behind them.

I’m sure if I re-read this, it will totally hold up and won’t be alarming or problematic at all, no.

And the back cover featured Firestorm by Brenda Joyce ( A | BN | K ):

A blonde woman with a lot of split ends wearing the puffy shirt from Seinfeld and a long skirt is sitting on the lap of a guy whose shirt she is grabbing, and both of them look miserable.

She has her coming out in San Francisco! Probably meant something different in the book.

I missed an ad and went back for this one:

What made the summer of '88 sizzle? a. the greenhouse effect b. diminishing ozone c. changes in ocean currents d. meteorologist Lauren Prescott's heated battle to dethrone the king of television forecasters, Sam Sweeney. They could predict the weather but they couldn't control the heat ... a hot, stormy relationship .. yours to read about this fall. WALKING ON SUNSHINE

A climate change ad for a book in 1988! Just wait a few decades, y’all.

Also if you’re curious what the cover looks like:

Walking on Sunshine by Pamela Bauer. A man with a deep dan and laugh lines wearing a white polo shirt embraces a blonde woman who looks a lot like Blair from the Facts of Life in front of a trellis

So that was October 1988!

Remember, if you join the Patreon, you’ll get access to the entire issue as a PDF.

What do you think? Do you remember any of these books? 

Add Your Comment →

  1. Midge says:

    I can’t see any of the images except for the first one… neither onmy tablet nor on my phone…

  2. Kareni says:

    I am on a Kindle Fire and do see all of the images.

    What a great post, @SB Sarah. I particularly enjoyed the information you shared about Mary Burchell and her sister.

  3. HeatherS says:

    You reminded me, Ida Cook wrote a book about the Burchell sisters, called “Safe Passage”. I think y’all mentioned it here a while back.

    Ah, the 80s. So much fuchsia. So much big hair. And yes, that “Desert Ecstasy” won’t be rife with stereotypes and racism at all. Girlfriend also needs to put on some clothes, because her pasty self is going to be burnt red like a lobster in no time dressed like that.

    “Desire in the Sun” is AGGRESSIVELY yellow, but I love that an author that big could convince publishers to pony up the dough for contests back in the pre-interwebs days.

    I would love to see a photo of your collection of RT magazines. How many do you have now?

  4. HeatherS says:

    I mixed up my description of “Safe Passage”, but the book is by Ida Cook who used the name Mary Burchell. My brain is clearly off today and reading comprehension isn’t my strong suit at the moment.

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