Tools I Use: MissingLetter – 50% Off First Three Months

There are a number of automation tools I use to run SBTB (and if you’re interested in learning more about the others, let me know in the comments). One is MissingLettr, which creates and posts content from the site to Twitter and Facebook automatically for a year.

Currently they’re running a special where new subscribers receive 50% off their first three months of service. 

NB: the links in this post are affiliate coded, which means if you choose to subscribe, I will receive a percentage at no extra cost to you. That said, I’d recommend MissingLettr even without an affiliate account. 

MissingLettr is great for bloggers, reviewers, and pretty much anyone who posts frequent content. It works by scanning the site for new content, then automatically creates a year-long drip campaign for Twitter, Facebook, and Medium using images and quotes from that content. The feed is spread out, as I said, over a year, and each item is posted automatically to my choice of social media.

They have an intro video that explains it better than I could:

Missinglettr – Intro from Benjamin Dell on Vimeo.

For me, Missinglettr is terrific because it resurfaces and promotes content throughout the coming year, allowing me to highlight reviews and cover snark long after they’ve been posted. While blogs do come with an expectation of timeliness and newest items are always first, well, some things don’t really get old – cover snark and book recommendations especially!

If you’re a reviewer or book blogger, this would resurface content from your archive for a year. If you’re an author, you could schedule posts about your books automatically for a year as well. There are a lot of possibilities!

You might have seen some of the MissingLettr posts on our Twitter or Facebook feeds. Here’s an example, from Maya’s recent review of When No One Was Watching:

I have campaigns running for review from the archives, too, such as this review from March 2020 for Grumpy Jake by Melissa Blue:

I can upload alternate images and select from a bunch of different quotes from the content. I can also edit the text that’s part of the Tweet or FB post, too. The ability to customize is pretty substantial.

My theory is, any book that a reader hasn’t read is a new book, and readers are always looking for their next read. Because MissingLettr creates campaigns automatically and then, upon approval, sends them out for a full year, we are able to resurface content and highlight pieces from our substantial archives without a massive investment of time.

If you’re an author, one great use of MissingLettr would be to create blog posts about your books with buy links, review quotes, cover copy, and promotional text inside. MissingLettr would then create campaigns for Twitter and Facebook that highlight pieces of the content you’ve used. You’d just have to select the copy you want, approve them, and schedule the start date.

Then, that campaign would run for a year, automatically posting about the book and highlighting the content you specified. You can also schedule two week blasts, or two month blasts, if you want to highlight a specific deal or limited time offer. And, if you’ve already got content created that you want to create a campaign around, MissingLettr can do that, too. Just hand over the URL, and they’ll email you when the approval process is ready for you.

There are two plans for subscribers:

• The Solo plan includes one site, two social profiles, and 500 scheduled posts and 1 user. It’s $9 per month.
• The Pro plan includes 3 sites, 9 social profiles, and 3000 scheduled posts. It’s $39 per month.

I like MissingLettr a lot for helping me highlight content that’s not on the front page, and the monthly investment of cost and time are minimal, too. I’ve found it to be effective especially on Twitter, where content goes by so quickly. And I know a noticeable portion of the inbound traffic is due to MissingLettr links.

So to recap: new subscribers receive 50% off their first three months of service at MissingLettr with this link.

Again again, the links in this post are affiliate coded, but this post is not being sponsored. This is my own overly-verbose opinion, as usual. Any questions, please ask in the comments, or email me!

And if you’d like more info on other tools I use to automate and streamline my workflow in the hot pink palace of Bitchery, please let me know!