This week, Sarah chats with Erin Galloway, Associate Director of Publicity and Marketing at Penguin, and someone Sarah and Jane have worked with for years. Erin was one of the first publicists to reach out to bloggers to establish working relationships – and she's a genuinely enthusiastic fan of romance, too.
In this interview, Sarah and Erin chat about the difference between publicity, marketing, and promotion – they are, in fact, different! Erin loves romance, and loves the books she reads for her job.
Erin shares some of the books that she's working on for summer 2013 from Penguin, and we talk about new genres in romance, too.
Here are the books we talk about during this podcast:
This podcast interview grew out of the fact that Penguin is the sponsor of the podcast for the next few months!
Yay Penguin! As our podcast sponsor, Penguin would like you to know about the following awesomeness:
Forged in Steele by Maya Banks
When the government can’t handle a hostage or intelligence job, the KGI steps in.
And team leader Steele is man on a mission—until he’s forced to take a chance on an irresistible—and dangerous—passion.
Check out Maya Banks’ steamy new addition to the New York Times bestselling KGI action romances: FORGED IN STEELE!
Available wherever books are sold.
Our music is provided by Sassy Outwater. This podcast features “Celtic Frock” by a UK duo called Deviations Project, which features producer Dave Williams and violinist Oliver Lewis – they have their own Wikipedia page. This is from their album Ivory Bow
Got a question for Erin? Want to suggest a topic or ask a question? You can email us at firstname.lastname@example.org, or you can call and leave us a message at our Google voice number: 201-371-DBSA. Please don't forget to give us a name and where you're calling from so we can work your message into an upcoming podcast.
Thanks for listening – hope you enjoy!