Funny and Sad: Men like Tablets, and Borders is Closing
July 18, 2011 | Monday | 27 CommentsFrom Kim comes this Center for Media Research report on research into adult owners of eReaders and tablets. Key line that cracked me up: The report suggests that men’s affinity for Tablets may be a reflection of the way they view ownership of technological gadgets with respect to their peers. For instance, men are much more likely than women to report: “I want others to say ‘Wow!’ when they see my electronics.” No wonder people were doubtful as to the success of a smaller tablet when there’s already 10” out there. I put the funny stuff first to try to… read more »
