Bitchin' Blog Posts : Crains

Note to Crain’s NY Business: Where You Been?

January 28, 2009 | Wednesday | 11 Comments

Hot on the heels of the Time article about how epubbing has changed publishing, another print news source has examined the ebook. As usual, I take a silly pleasure in reading Crain’s New York Business because it’s a newspaper devoted entirely to something I don’t know jack-all about, but I always learn something. This week, there’s an article about… the “newest ‘it’ gadget”—e-book readers. Really? Is it new? I would have said that a year ago when it was Jane in the wilderness trying to convert us from the trees, but since I fell out of my treehouse into the… read more »

Crain’s New York: Blogs and Book Marketing Are, Like, BFFs

August 13, 2008 | Wednesday | 38 Comments

Crain’s New York Business (Sarah’s tagline: a newspaper I love about a subject I know nothing about) has an article this week about blogs and podcasts driving sales of books. The headline blasts that the Web has become the “vehicle to create best-sellers,” noting that we bloggers (lest you forget, the sock puppets of evil) are “replacing traditional marketing.” My first question: do we bloggers know that? I have said in my presentations to RWA chapters and groups that successfully building a blog rests partially on two elements that draw an audience: consistency and credibility. If your blog is consistent… read more »

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