Bitchin' Blog Posts

Friday Videos Are Just Over the Border

by SB Sarah | March 12, 2010 | Friday at 11:27 am | 50 Comments

Em from Germany sent me this video and it’s hilarious on its own - it’ll take awhile before you figure out what the hell is going on:

I like the shirtless firefighter myself.

But according to Camryn in Copenhagen,, Fleggard is a German store owned by Danes who help the Danish save buckets of money:

Just across Germany’s northern-most border with Denmark you’ll find an incredible superstore called Fleggaard. There, you can buy everything you need – tubs of gummi bears, cases of wine, industrial strength dishwashing soap – at prices 30% cheaper than you’ll find in Denmark. It is Denmark’s Costco, packaged as a German loophole.

Though the store is in Germany, it is owned by Danes and exists solely to help Danes avoid the high taxes on goods they are forced to pay in their lil’ island-country. If you’re having a party in Copenhagen, it’s smart and common to make the 4-hour schlep just across the border to Germany to buy all your liquor (after all, parties are expensive, with all the drinking that goes down). So, Danes will drive for 2 hours, take a ferry ride, drive another 2 hours, all to SAVE oodles of cash.

So, as Fleggaard is just over the line between Germany and Denmark the company slogan goes “Lige Over Grænsen” which translates to “Just over the line” in Danish.

Their advertising agency has taken that mantra to heart, with a series of gorgeous ads featuring scantily clad models that are ‘just over the line.’ The first film (below) included a plane full of stunning red-bikini-wearing models who, topless, parachute out of an airplane.

The 100+ women do stunts in the air – while free-falling—holding hands to spell out “Half-off on Dishwasher soap at Fleggaard.”

So that banner under the blimp? It’s all about the soap, baby.

Filed: Friday Videos, General Bitching

Tagged: video, series, models, awesomesauce

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Katherine B. said on 03.12.10 at 12:44 PM

Why can’t I see porn-tastic commercials like that ALL the time? It’s not fair!

It’s like bikini girl beer ads, but for women!

But omigod, that pilot - I kept expecting him to slap on a small ‘tache and start singing the Ding Ding Dong song by Gunther.

Great find! Thanks for sharing

Theresa said on 03.12.10 at 01:31 PM

Oh dear Bob, the end of that commercial!  LOLOL!!

And my word verification is natural39.  hahaha So approppriate and too funny!

El said on 03.12.10 at 02:01 PM

Not only incredible beefcake, but those guys are clearly having a blast hamming it up. And the artistic guy’s tear at the end…

This video is over the top in a really good way.

AemiliaB said on 03.12.10 at 03:30 PM

Really, just… thank you. THANK YOU. I am sitting here a disgusting, snotty, viral-infected hot mess and yet after seeing this, I feel that maybe, just maybe, love might lift me up where I belong, too - which is clearly in a blimp with shirtless male models who know how to find discounts.

Cara McKenna / Meg Maguire said on 03.12.10 at 03:44 PM

Love it! Well, love it except that my neglected ovaries started vibrating at a very insistent frequency during the bit with the beefy firefighter holding the baby. Damn you, impatient womb! Anyhow, big thanks to Em!

Nadia said on 03.12.10 at 03:45 PM

Sudden impulse to buy dishwasher detergent, how did that happen? ;)

That. was. Fabulous.  The pilot, love him.  The pianist, love him more.

Jewel said on 03.12.10 at 04:25 PM

God I love Friday Videos!

La Reine Noire said on 03.12.10 at 04:34 PM

I’m very glad I finished my coffee because I would have spewed it on my computer otherwise. That was brilliant.

Although, has everyone seen the most recent Old Spice ad campaign? I nearly died the first time I saw this one.

“...I’m on a horse.”

SB Sarah said on 03.12.10 at 04:46 PM

love might lift me up where I belong, too - which is clearly in a blimp with shirtless male models who know how to find discounts.

This needs to be a romance novel. Srsly.

quichepup said on 03.12.10 at 05:11 PM

La Reine, you should see the 2nd commercial. The first Old Spice guy is on Castle now and doesn’t have to hawk bodywash anymore. New commercial is pretty good too.
http://www.youtube.com/watch?v=EYvQ9jgXzIk

agrandin said on 03.12.10 at 05:14 PM

They totally know me.

You know, ‘cause they look right at me. The one with the chicks is nothing like that—they’re just objects—but God, there is nothing hotter than hot men making eye contact... smoldering and smiling at me.

Hydecat said on 03.12.10 at 05:32 PM

OMG that totally made my morning. If American commercials were like that, I’d actually watch TV.

Kathleen Dienne said on 03.12.10 at 05:44 PM

Sending… to everyone I know… before dying of the awesome….

Darlene Marshall said on 03.12.10 at 05:51 PM

Amazingly good fun!  Thank you so much for sharing this.  It hit all the right buttons.

Kris Starr said on 03.12.10 at 05:58 PM

Coming out of lurk to say:

Smothered. In. Awesomesauce.

I’d watch TV all the time if we had commercials like that.

Ros said on 03.12.10 at 06:14 PM

Am I the only one who kept expecting them to break into YMCA?  Though, as Village People tribute acts go, this is pretty good. ;)

Maisey Yates said on 03.12.10 at 06:18 PM

That was…awesome. I am in full support of the shirtless fireman and the ripped construction worker. I mean, because I can tell they have great personalities. I just…connected with them. We would have a really good time going to Starbucks together.

Theresa Meyers said on 03.12.10 at 06:34 PM

What?!?! No NSFW warning!

Wait, wait. No, go back and watch. Did anyone else but me catch the shape of the mountains that the blimp is going toward complete with the roaring “waterfall” looks like a pair of spread woman’s legs (boobs in the distance)? Oh, seriously.
Somebody get me a towel. I need to clean the tea off my monitor.

*puts tea down* OK, now I got to watch that again, just for the wink and smile of the air pilot.

Joykenn said on 03.12.10 at 06:44 PM

OK,OK, another viral mess here so I choked on my cough when I saw this… especially the shirtless, waxed-bare chested firefighter WITH A HOSE.  OMG, then the old spice ad!!! An awesome twosome—“look at your man, then at me, he can’t look like me but he can smell like me”—DAMM YUMMM.

Someone in ad-land has a sense of humor and knows who’s doing the buying, even of aftershave.  OK, I’m going to watch them all again, maybe in slow motion this time.

K.C. said on 03.12.10 at 07:22 PM

Oh my god… YES.

I just bookmarked this video… for future references of course.

Pia said on 03.12.10 at 07:32 PM

“Ladies… here we come.”  Ooooh swoon! THANK YOU for this blessed Friday video!

Wendy said on 03.12.10 at 07:37 PM

Baaahahahahahahaa!! 
The pianist!  The man with the hawk!  They know my weak spot for a man with a hawk!  hahahahaha!!

And the end.  I’m still chortling.  teeheee.

P. N. Elrod said on 03.12.10 at 08:01 PM

The CGI landscape they flew into sent me into spasms.

Who’s got a phone number for the pilot? I like a man who knows where he’s going and wants to take me with him!

But I have to confess, the shot with all of them singing reminded me rather too much of the Village People, and I was looking out for a gay punchline. It’s been my luck that all the drop dead gorgeous hunks I’ve met are either taken or gay.

At least I could shop with the gay ones.

Heather said on 03.12.10 at 08:11 PM

@Theresa Myers

You’re totally right about the mountains. When I watched it again—with sound—I saw it. Nearly died laughing.

Bibliophile said on 03.12.10 at 08:15 PM

That brought me back to old times. I hadn’t actually seen either ad before, but I have shopped at Fleggards. Excellent store. I love it even more now. The humour is typically Danish.

Pia said on 03.12.10 at 08:26 PM

@Theresa Myers and @Heather

OMG. The second set of mountains are supposed to the boobs! I see it all now! This video is taking up way too much of my morning. Does that bother me? Not at all.

Cara McKenna / Meg Maguire said on 03.12.10 at 08:33 PM

@ Wendy

They know my weak spot for a man with a hawk!

Technically I prefer a man with a duck, but most any bird will do. I second your emotion.

RachelT said on 03.12.10 at 09:39 PM

I went on to YouTube to send a friend the link and found yet more adverts - this one is a cracker!

http://www.youtube.com/watch?v=C_7e2ZORzDI&feature=related

Melissandre said on 03.12.10 at 09:59 PM

Oh.  My.  God.  RachelT, I don’t remember the last time I laughed so hard.

Mel said on 03.12.10 at 10:05 PM

So, at first I thought, “I’m nowhere near having menopause, but I swear I’m having a hot flash—they must be, too, walking around half naked like that.”
And then I “got it” and realized I either need to move, or the US needs to start making more commercials like that!

Brooks*belle said on 03.12.10 at 10:17 PM

Yes Yes Yes Yes Yes!!! (said Meg-Ryan-in-the-fake-it-scene style)

Betsy said on 03.12.10 at 10:51 PM

Aggh, this is SO AMAZING.  I love it.  Kudos!

militaryspouse said on 03.13.10 at 12:23 AM

Creep around youtube.  There are interviews from all the characters in the ad.


spamword:  mind39 as in I wouldn’t mind watching that ad 39 times.

ghn said on 03.13.10 at 12:41 AM

Oh, my!! That was great! (And an invitation to go looking for more of the same, of course

And I found this one - I rather liked the guy beside the swimming pool.

ghn said on 03.13.10 at 12:53 AM

Oops - forgot to paste in the link!!

http://www.youtube.com/watch?v=ijCBqwYq7eo&feature=related

Saam said on 03.13.10 at 01:17 AM

For some reason, I don’t think it’s the ladies that they’re coming for…especially after they break into song inside the blimp!

Katherine C. said on 03.13.10 at 02:32 AM

Dude, if Sam’s ran ads like this, I’d be there every damn day, just to make sure they kept churning out the eye candy. Very nice.

Deb said on 03.13.10 at 03:39 AM

Great video.

There’s another store in Aalborg, Denmark that is like the one in Germany, even though it’s not over the border.  It’s called Bilke.  It’s amazing!  It is also reasonable with prices.

BTW, Denmark is not an island.  The mainland, Jutland, is a peninsula.

Tessa said on 03.13.10 at 03:53 AM

I have been giggling (and snorting, so ladylike!) all day, so I had to come back and thank Camryn & Sarah for the best Friday video ever (god I love that pilot)!

And special thanks go to La Reine Noire.  I have been cracking myself up and boy did my stuffy-snotty headcold self need it.  Thank you, thank you!

“...I’m on a horse.”

elanath said on 03.13.10 at 03:58 AM

@Ros No, you weren’t the only one waiting for them to break-it-out, Village People style.

Juliana said on 03.13.10 at 05:13 AM

Was I the only one who was a confused at the 6.5 kg in the flag? “6.5kg worth worth of condoms?! Hot dang!”

Betsy said on 03.13.10 at 05:55 AM

It’s really shameful how many times I’ve watched this today.  And I still can’t pick a favorite dude.  The firefighter cracks me up when he starts lip-syching, though!

Cora said on 03.13.10 at 06:01 AM

I live about three and a half hours south of the German Danish border and while we do get the occasional bargain hunting Scandinavians in the local supermarkets, we unfortunately don’t get awesome commercials with shirtless men.

As for the condom ad, that kid reminds me uncannily of a 6th-grader I used to teach.

BTW, I sure hope that those Fleggaard prices are in Danish crowns. Because those are certainly no bargains, if they’re in Euros.

PS: OMO is a brand of washing powder, not condoms.

e_bookpushers said on 03.13.10 at 07:20 AM

That video was great!!! Thanks for sharing :)

Jessica L said on 03.13.10 at 10:32 AM

@ Juliana
Totally!  I had to read the comments to find out it was detergent.  I like the idea of it being an ad for condoms better.

meganb said on 03.13.10 at 08:08 PM

Has anyone else seen Woody Allen’s Everything You Ever Wanted to Know About Sex but Were Afraid to Ask?  When they got into the blimp, it was eerily reminiscent of the whole skit where the guys were sperm and getting ready to jump.  Except Woody Allen WISHES he looked like any of those guys.

Cakes said on 03.14.10 at 03:23 AM

laughing. laughing. laughing.
Thank you!

Blue Angel said on 03.14.10 at 08:19 PM

“Ladies, here we come!”  Oh, this is just too, too funny.  Thanks to the notes above that pointed out the phallic symbolism of the final shot.  I had not noticed it.  When they are all singing in the plane together, the man in the white uniform reminds me of a creepy Tony Blair actor in “The Queen” (appropriate, huh!)  Yes, it did remind me of the Village People, and also, oddly enough of that hilariously deviant airline pilot, played by Leslie Nielsen in “Airport” (?).  I agree:  if American commercials were as slyly funny as this, I’d never fast forward them.  But it would NEVER make it on tv.

Juliana said on 03.16.10 at 04:12 PM

I have no idea why my initial comment read as if I was suffering from typing spasms. I was probably laughing and choking too hard to type properly.

@Jessica L, *high-five!*  I mean,  “love lifts us up [...]”? “Ladies, here we come”? The fireman? The last scene?  I like it as a condom ad better, too.

cam said on 04.29.10 at 07:57 PM

Oh my gosh why cant we have commercials like that over here lol!
This would make a perfect condom commercial, just look at the construction worker using the jack hammer and the ripped black guy with the fire hose erupting hahah!

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