I’ve been using a new social media campaign tool called MissingLettr, and currently they are running a deal where new subscribers get six months for the price of one. There are three price tiers, and I’ll get to the particulars in a moment.
NB: the links in this post are affiliate coded, which means if you choose to subscribe, I will receive a percentage at no extra cost to you. That said, I’d recommend MissingLettr even without an affiliate account.
MissingLettr is great for bloggers, reviewers, and pretty much anyone who posts frequent content on their blogs. It works by scanning your site for new content, then automatically creates a year-long drip campaign for Twitter, Facebook, and/or Google+ using images and quotes from your content. The feed is spread out, as I said, over a year, and each item is posted automatically to your choice of social media.
They have an intro video that explains it better than I could:
Missinglettr – Intro from Benjamin Dell on Vimeo.
For me, Missinglettr is terrific because it resurfaces and promotes content throughout the coming year, allowing me to highlight reviews and cover snark long after they’ve been posted. While blogs do come with an expectation of timeliness and newest items are always first, well, some things don’t really get old – cover snark and book recommendations especially!
If you’re a reviewer or book blogger, this would resurface content from your archive for a year. If you’re an author, you could schedule posts about your books automatically for a year as well. There are a lot of possibilities!
You might have seen some of the MissingLettr posts on our Twitter or Facebook feeds (they also link to LinkedIn and Google+, and I hear rumors that Pinterest is next). Here’s an example:
Knit One, Girl Two by Shira Glassman https://t.co/dvwii6fGat pic.twitter.com/RrFSJ5Fv8Q
— Smart Bitches (@SmartBitches) July 11, 2017
MissingLettr auto-magically created the quote box image in blue, using quotes from inside the review. I can also upload alternate images and select from a bunch of different quotes from the content. I can also edit the text that’s part of the Tweet or FB post, too. The ability to customize is pretty substantial.
I’ve really enjoyed using MissingLettr and have had a great experience with their customer service after I accidentally changed my subscription and couldn’t switch back. I recommend them most enthusiastically. And this deal is pretty sweet, hence my posting about it!
There are three plans, and with this offer, which expires July 25th, you can get six months for the price of one. Then, if you decide to continue after six months, you’ll receive 20% off the subscription cost going forward.
The Personal plan is $15 per month, and you can link two sites with four campaigns a week. The automatically scheduled content from one post is a campaign. So if I had cover snark and two reviews, and had campaigns scheduled for all of them, that would be three total. You can link four social profiles and upload custom images.
The Business plan is $40 per month. It comes with unlimited sites, 10 campaigns per week, 10 profiles, plus advanced analytics (which are coming soon).
The Small Team plan is $65 per month, includes unlimited sites, 10 campaigns per week, 25 social profiles, and additional team members who can approve content.
Plus, if you sign up for the six months free deal, if you decide to continue (and you can cancel after six months) you’ll receive a lifetime discount of 20% off the cost of your plan.
This is a pretty spiffy offer, and since it’s saved me a bunch of time and boosted inbound traffic by resurfacing content, I didn’t want you to miss it. Again, this offer expires July 25th, so if you’re thinking about it, think quickly! Again again, the links in this post are affiliate coded, but this post is not being sponsored. This is my own overly-verbose opinion, as usual.
Any questions, please ask in the comments, or email me!
I’ve tried the free version of Missing Lettr, and I didn’t like it as much as Buffer.
It’s not worth it to me for sharing to Twitter, Facebook, and Google+ – I can do that from Buffer without much effort. But if they expand to include Pinterest I might be tempted … and $15 for six months is an awesome price.