A New Approach to Advertising

50 Shades James L. sent me the following story: 

Greetings!  This was weird.  Before work, someone came to the front door (getting a large barking fit from my dogs), left a package on the porch, and departed.  I figured it was one of those deliveries where they don't leave it in the mailbox but you don't have to sign for it.  I thought it was a delivery for Mom, but it turned out to be a generic promotion for auto washing, complete with coupons and business cards.  So, what was odd about this (and worth telling you)?

All the car stuff was tucked into a copy of 50 Shades of Grey.

Yup, they gave a free copy of the book (used — the sticker was still on the front) to try to encourage folks to get their car washed, waxed, etc.  This seems very strange: There's no erotic scene(s) in the book revolving around cars, and there was nothing from the company linking to the book to the service.  (Best I could come up with: “Enjoy a dirty book — and a clean car!”)  Since this wasn't addressed to me or Mom, my theory is that someone either got a lot of used books or heard how popular 50 Shades was, and opted to pass out the books to try and get some business.  It didn't work for me — but it seems like a very strange combo.

That has to be one of the strangest methods of promotion ever. A used copy of this book? I wonder how much they paid for it! And whether all the neighbors got a copy, too? So very strange!

If someone was going to drop a book full of coupons on your porch to advertise a local business, which book do you think would be the best one to use? 50 or something else? 

 

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Random Musings

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