Via Jane comes a video that’ll raise your hair: behold the Simon & Schuster promotional videos for Snooki’s new book, which is a nonfiction guide to being a “guidette.”
The Director’s Cut was even more of the same, with shots of S&S employees drinking, drinking, more drinking, or passed out under their desks, with one shot of a male employee dressed in full Jersey Shore style helping a woman get her bag of chips out of the machine. It’s since been removed.
ETA: It’s been uploaded again, if you’d like to watch.
“Stick those boobs out and that ass.” Ah, yes. Nothing like a day at work in publishing, last standing fortress in literary gatekeeping.
I’m presuming that anyone who participated did so voluntarily, but wow. WOW. Who is the audience for this video? I’m going to guess the humor was aimed at other people in publishing. Maybe other people within the industry would find this really funny, but is this really for readers? People who already like Snooki? Who is the audience?
And why demean the female executives of Simon & Schuster to promote a book? As author Tayari Jones said on Twitter, “Is this S&S Snooki trailer real? Who is the audience? Is that REALLY the publisher??”
I’d like to think I have a relatively well-functioning sense of humor, and I’m all for goofy videos, but this just made me cringe.
I noticed that the subtitles only identify the women by their job titles, and not by their actual names. Why is that? Are they already celebrities within publishing culture that we’re supposed to know who they are?
The bigger question in my mind is, would any male executive do this should The Situation get a book deal? Picture that: an abdominal flex-off with the publisher, executive editor, CFO and a few other male executives. Shirts off, everyone!
NB: I want to point out two things. First, as a resident of New Jersey and someone who loves the beaches, the “Jersey Shore” you see on tv represents about 2% of the actual Jersey shore towns. There’s a lot of shore towns that hate hate haaattteee that show, because it hurt tourism like a miniature oil spill for NJ beach towns, only instead of crude oil, it’s tanning oil and hair gel that people think ooze all over the shore. The actual Jersey shore, with the sand and the ocean and the salt water taffy, is awesome. Your hair is just fine the way it is. Come on down (but bring an umbrella, as it’s raining today).
Second, I don’t actually have anything against Snooki herself. She’s made a career out of being a character, and she’s successful at it.
But the publisher’s choice to portray female publishing executives as miniature Snookiees in order to promote the book just makes me bang my head on the desk.
What’s your take? Have a handy poll in case you don’t want to leave a comment.