Many of you have emailed me with the alert that His Hair and Chesticleness, Fabio, is the new Old Spice Guy. Previous incarnations of the Old Spice Guy were the marvelously smooth Isaiah Mustafa.
Alas, Fabio doesn’t quite have the same appeal. For one thing, I can’t quite understand him. For another, there’s a totally different attitude with Fabio’s spots vs. Mustafa’s.
Here’s an example: Fabio seems to be … I have no idea what he’s doing here:
I will admit, this one made me giggle:
though the explanation suggests they’re also mocking Fabio’s use of language: “Smell the smell that is of what New Old Spice Guy Fabio has when he says Fiji.”
Huh?!
Mustafa’s style in the ads was more appealing to me:
Now, from this one, it seems Fabio is challenging Isaiah to a duel, and Mashable confirms that:
The Mashable article states that Mustafa will respond sometime around 1pm today
but I haven’t seen anything yet.
It’s up! And I totally LOL’d:
If so, I wonder – whose team are you on? Team Fabio or Team Isaiah? I’m all for the Old Old Spice Guy myself. And I also think I’ve been thinking about Old Spice a bit too much.
