Need a laugh? Via Twitter: The most popular Damn You Autocorrects this past May. I often go to that site when I’m so pissed off I might break something, because without fail, I will hurt myself laughing. Free therapy FTW!
Here’s some research sent to me by reader Kim, via Media Post. First: eReaders Found Lying in Bed:
According to the Nielsen recent survey of nearly 12,000 mobile connected device owners, 70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared to only 35% of eReader owners.
Further, when asked where they use the devices, 61% of eReader owners use their device in bed, compared to 57% of tablet owners and 51% of smartphone owners.
I find this interesting, especially since Kobo’s last presentation that I saw at Tools of Change in February stated that their research, based on user habits of their reading apps, indicated that people don’t read in bed so much as they do read on their morning commutes. (I wish I had a link to the Kobo research and I don’t. I’m sorry). Maybe the correct answer is that readers do things all different ways, all the time, which is why we are awesome and frustrating from a market research perspective.
When examining what else people are doing while they use their devices, the results were also interesting:
Tablet owners said 30% of their time spent with their device was while watching TV compared to 21% lying in bed. Smartphone owners say that 20% of the time they are using their smartphones is while watching TV, compared to 11% lying in bed.
However, while eReader owners indicated only 15% of their eReader time was spent watching TV, but they spent a whopping 37% of that device usage time in bed.
I am totally one of those people who has an internet-connected device with me while I watch TV. If I’m not searching for and saving a recipe, I’m looking up who that guy was that killed that girl on that show I saw .02 seconds of. Hubby uses his laptop while watching TV to keep track of the baseball games he’s not watching.
But wait, there’s more!
Today’s Media Research Brief examines who buys ebooks: Book Worms Consuming More. The results are SO NOT SHOCKING:
Today’s e-book power buyer, someone who buys an e-book at least once a week, is a 44-year-old woman who loves romance and is spending more on buying books now than in the past. She uses a dedicated e-reader like a Kindle instead of reading on her computer.
I’m not 44 but that sounds a lot like me. Drawing from BISG research that I’ve heard before at ToC and DBW, the report also repeats the data such as:
- E-books currently make up around 11% of the total book market. The percentage of print book consumers who say they download e-books more than doubled between October 2010 and January 2011, from 5% to almost 13%.
- Women make up 66% of e-book power buyers. In 2009, they didn’t even make up half of e-book customers (they were at 49% of the e-book market)
- Most e-books sold (58%) are fiction, with literary fiction, science fiction, and romance each comprising over 20% of all e-book purchases
- “Power buyers” represent about 18% of the total people buying e-books today, but they buy 61% of all e-books purchased
- The most influential factors leading to an e-book purchase are free samples and low prices.
Again, not shocking. I’m more curious if there are more e-readers in bed than I thought.
Mazel tov to Quest, Kendal, and the Harlequin team for the arrival of baby Harlequin, an endangered Peregrine falcon. Harlequin was born Sunday night, and the pictures online are adorable.
There’s a live cam shot of the nesting box at the Harlequin blog, and I have my fingers crossed, and toes and talons too (Yes, of course I have talons. You suspected otherwise?) for the happy family.
Expect falcon romances, y’all. Which would be awesome!
And finally, this total douchenugget said something shitty about female authors, but then the Guardian did something funny that’s totally worth experiencing, especially because it proves the asshat douchecanoe wrong. Via Laura Vivanco comes this fun activity.
In an interview at the Royal Geographic Society this week,
during which VS Naipaul provoked fury by suggesting that women
writers are ‘sentimental’ and ‘unequal to me’, he also claimed
that ‘I read a piece of writing and within a paragraph or two I
know whether it is by a woman or not.’
Says Vivanco, “So the Guardian has made up a quiz that allows you to guess the gender of the writer based on the excerpt.
I was very gratified that I did extremely badly. I was also amused when it was revealed that one of the excerpts comes from Laura Abbot’s A Forever Mother. It’s a current online read at eHarlequin.”
So…. how’d you do on the quiz?