Borders Knows These Things

You know where you need to go to learn about the facts of life? To Borders.

No, really. Borders. Witness this photograph by Elizabeth of It’s a Wonderful Book:


See? As Elizabeth put it, “Looks like they’re trying to tell our heroines something…” Yes. Beware the salt!


General Bitching...

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  1. 1
    Nonny says:

    In my local B&N, the section for pregnancy related books is on the shelves facing the new teen fiction shelves. I kid you not. I’m not sure what message this is trying to send.

  2. 2
    Heather says:

    I’ve always loved Border’s placement of the steamier erotica books – the self-help section.

  3. 3
    AgTigress says:


  4. 4
    donna says:

    Sadly, my Borders flows from Romance to Sci-Fi. Nothing like paging through the lastest in your fav romance/erotica while some geek boy is sneering at you while looking for something from Roger Zelazny. The horror! I feel like pushing a Meljean Brook into their sweaty hands & telling them to grow up.

    worked52. Probably next week to pay for the two days I’m taking this week. No pleasure without pain around here.

  5. 5
    Buffy says:

    Ok, not to defend the placement of “Your Pregnancy” reading material by Borders and the implication that, naturally, women will flock to the romance section and the womenz get pregnant!

    BUT…I hadn’t read a romance novel since I was in my late teens until I got pregnant for the first time at 32. I suppose you could say I had a craving for romance novels. I remember reading somewhere recently that chemical reactions triggered by emotions maybe felt by the fetus(I’m sure that’s an oversimplification or even wrong). So I suppose Border’s at least understood my pregnancy craving for some brooding hero and his female savior.

  6. 6
    Mafuane says:

    I remember my first job in a bookstore. The women who was showing me round took me to the Erotica section and then pointing to the pregnancy section right next to it said “well one thing leads to another”

  7. 7
    happy_reader says:

    CVS puts the premium chocolate products next to the “Feminine Care” aisle.

  8. 8
    donna says:

    Thanks happy_reader. You made me snort.

    modern97? Romance = pregancy not modern even in 97.

  9. 9

    At the Borders I worked out, out Pornography was right next to Religion and the Paranormal.  Gotta love the person who set up that store.  It has since been changed, but I doubt if it was due to all my snarky comments!

  10. 10
    TracyS says:

    CVS puts the premium chocolate products next to the “Feminine Care” aisle.

    Now THAT is genius!!

  11. 11
    orangehands says:


    My borders used to cover all bases – pregnancy was next to the YA section, across from romance, and on the other side of the bookcase of the self-help section.

    Now I think its near the mystery section…damn, I guess the stork cover story isn’t working anymore.

  12. 12
    Courtney says:

    Lizabeth – my favorite Border’s does that too – only in addition the Bibles and Christian fiction face the porn section! I love it!

  13. 13
    SonomaLass says:

    I wish our store had romance next to sci-fi. It would make my browsing even easier if my favorite genres were next to each other (especially since I sometimes have trouble predicting where they will put the cross-over books and urban fantasy).

    Our erotica is next to folklore and anthropology; self-help is over by medicine.  To be honest, I’ve never noticed where the pregnancy books are—I’ll have to look next time I’m in.

    Thanks for the laughs!

  14. 14
    quichepup says:

    There’s hardly any faceouts! Love that picture.

    Romance lies behind horror and true crime at my store, not sure what message that sends.

    Erotica is discreetly next to sex and across from books on World War II, so men browsing there can claim they are checking out Band of Brothers instead.

  15. 15
    Sabrina says:

    My borders has the Sci-Fi section lead into the Erotica and Romance section and it is hilarious! Everytime I’m there some guy wearing a backpack and glasses is browsing his shelves while totally trying to see what books I’m looking at. Quite Funny.

    The Romance section then leads to the mystery/thriller section.

    Those three groups together make for some fun people watching. But I am glad they are together since I read all three.

    Oh my – my word is “gives69”…Best one ever!

  16. 16
    Kristina says:

    Wait just a gal’darn minute.  Borders has a Porn section?  Why did I not know this?  Dang, I need to start shopping in real bookstores again.

  17. 17
    Lucy S. says:

    Speaking of Border’s , today they were listed in this business story online.

    Unfortunately, it seems Border’s is on the brink of bankruptcy.

  18. 18
    DONNA says:

    Sabrina, are we shopping the same Borders?! And Kristina, I don’t know that it’s exactly Erotica so much as an extension of the,  erm… self help section, otherwise know as human sexuality and reproduction.

    List97? I can list 97 reasons I will be desolate if Borders goes under!

  19. 19
    teshara says:

    At the Borders near us that just closed down the sci-fi ran into the romance. The shelf facing it had erotica and anime.

    It was cracktastic. Everyone made a beeline for that aisle. The rug was worn.

  20. 20

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  21. 21
    cate says:

    Lucy S…All I can say, is that Borders UK went to the wall just before Christmas.
      As for Borders US who knows ?
    For me, the access to US romances is now restricted to online only…. again. And, utterly gutted for the jobs lost. Because the Borders in Bournemouth staff were absolutely brilliant…& never sneered when I asked about Trashy Books

  22. 22
    JamiSings says:

    The Borders near me went out of business. They’re putting in a Mother’s Market in it’s place.

    They say it’s the economy. I say it’s because the staff were rude, stuck up snobs! I went in there to ask if they had Michael Crawford’s autobiography. They very nastily replied, “We don’t HAVE a BIOGRAPHY section here!” Yes, they had the book, in their music/arts section. I never got good customer service there.

    Now the one near Palm Springs, customer service on par with Nordstrom’s. Maybe all those hot springs make people more relaxed and less snobby?

  23. 23

    They say it’s the economy. I say it’s because the staff were rude, stuck up snobs! I went in there to ask if they had Michael Crawford’s autobiography. They very nastily replied, “We don’t HAVE a BIOGRAPHY section here!” Yes, they had the book, in their

  24. 24
    Miss Coco says:

    We had a store with a half, half bay of erotica and astronomy – they had a home made header proclaiming “Porn Stars” which was genius – but it had to go…

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