Behold: three very different but very interesting bits of book promotion that have made their way to my inbox or mailbox.
First: Nora Roberts’ alter ego JD Robb is releasing her 30th book in the Eve/Roarke series. And check out the promotional bundle that appeared with a copy of the book: evidence bags! Each bag contains key evidence from one of the prior books, and there are 29 sets in all.
Included is a memo from Eve Dallas that refers to a website where you can see all the different evidence bags that were sent out to reviewers and media (Thank you Penguin!). Missing evidence is a key feature in the plot of Fantasy in Death, so this promo draws all the previous books into the present one. How cool. I wish there were more for me to do with the evidence bag or the online site, but already I’m supremely curious about the book in question.
Beginning February 23, readers can enter for a chance to win a signed copy of Fantasy in Death. I also think the evidence bags will be quite a prize collectible for any Nora fan.
Second: Alex Lencicki is a very fine gentleman, and his colleage Devi Pillai has great taste. So when he sent me an email with the subject line, “A Romantic Comedy … WITH BRAAAAAINS” my thought was, “Oh, crap. Zombies.”
I’m not much into zombie romance, alas. But his email read, and this was the whole damn message:
I’m pleased to say that Orbit has solved the perennial publishing question: “How can you mix zombies and Romance.” (Hint: The answer does *not* involve sexy zombies)
Hmm? So I click and check that out. “Married with Zombies: the couple who slays together, stays together.” HA.
But what gets me all giggly and curious and desirous of a copy is the “post-apocalyptic marriage advice:”
* Balance the workload in your relationship. No one person should be responsible for killing all the zombies.
* Put the small stuff into perspective. It’s better to be wrong and alive than right but eating brains.
* Talk out your big decisions. Hear both opinions before you decide if you’re going to flee the city or hole up with Campbell’s Soup and CNN.
* Share in your activities and interests. If you’re going to kill zombies anyway, why not do it together?
* Plan romantic getaways. Or just getaways.
* Show physical affection. Nothing says ‘I love you’ like bearing the entirety of your spouse’s body weight.
Now that’s cute and funny. I want to read more of that – and while there’s a Facebook page, I can’t find an author page to find out more (darn it). Wait – I found it. After hunting on her Facebook page: but JessePetersen.net
WOE! Woe is me, curious reader after more info.
ETA: YAY! A page is up and it’s rather cute. Ecards for Valentine’s Day? Spiffy.
(See, this is why a website is important. Curious readers are curious!)
And thirdly, remember that Neil Gaiman Twitter write-along compilation thing where I went ‘Huh?’ and many others went ‘Huh?’ with me? There’s another one coming from BBC Audiobooks, this time with… Meg Cabot.
Oh, the Cabot, she is a very personal brand of crack for me. From the BBC Audiobooks press release:
Cabot will tweet the first line of the story and fans can jump in and continue it with their 140-characters-or-less contributions. To participate, fans must log into Twitter (registration is free) and post in this format: @BBCAA Your Tweet Here #bbcawdio. The lines that best continue the story will be retweeted on BBC Audiobooks America’s Twitter account (@BBCAA).
The finalized short story will be recorded by a professional narrator and posted online as a free iTunes podcast at http://www.BBCAudiobooksAmerica.com/trade. It will also be available as a digital download at iTunes and other audiobook retailers.
So while I’m still not 100%… or even 10% beyond my initial “Huh?” reaction, I’m still curious and will check out a sample when it’s ready.
I love seeing new or different or interactive ways to spread the word about an upcoming book. Some of these are funny and interesting, and some of them are updated versions of what’s been done previously – including swag with a book is not new, and author/fan collaborations are not new. But exclusive or social media-driven promotional efforts are newer and interesting, and then there’s the CabotCrackCatnip factor, which I fully admit is a-workin’ the mojo on me. Funny, however, like the marital advice from zombie hunters,
What’s worked for you lately? What promo methods do you think are hella cool?