This is so awesome I’m hopping in my chair. Per Linda Dawson’s blog: Sony and Overdrive have hooked up to do a cross-marketing effort, which is AWESOME avec couli d’WIN because Overdrive is a supplier of library ebooks.
Dawson’s interpretation of the Press Release indicates that, in her opinion, some of the marketing will include:
* Reminding visitors to both websites that this service exists, and providing a search box to locate their library
* Training librarians to help patrons with the Sony Reader
* Doing marketing within the Sony Style stores to raise in-store awareness about this service
As a patron of the NYPL, I can borrow books from the library, and that includes digital titles. I think my Sony and I need to try that out at lunch today. According to Mike Cane and his seriously creepy avatar, the NYPL just added .epub format books to the collection and users can select time period of loan: 7, 14, or 21 days. HELL TO THE YES.
One of the things I think Kindle has missed the boat on is the fact that not everyone wants to spend money on books, even a few dollars. Borrowing from libraries is up across the US in the tumultalicious economy we are rocking right now, and many local papers are reporting double the traffic at libraries in places like Glens Falls in upstate New York and in Hartford. Connecticut. Now that Sony and Overdrive making a deliberate effort to court and help decode the mysteries of ebook readers for new and established library patrons, I’m so excited. Possibilities are gooooood – much like reading, in fact.
ETA: If you’d like to see if your local library has digital media access that allows patrons to borrow ebooks, go to Overdrive’s search page and in the upper right side you can search for libraries served by Overdrive by zipcode, AND you can specify “eBook” as media type. Woot!