Business Week updated their May 2005 article about blogging to talk about how “Social Media will Change Your Business.” Back in 2005, blogs were the focus. Now blogs are an older method of online communication and marketing, operating alongside photo sites like Flickr, video megalopoli like YouTube, and my personal addiction, microblogging options like Twitter.
What I found neat about the article is that, even though I knew about much of the software, I didn’t know about the business adventures that created the blogs of the companies we know of now.
Also, I’ve passed this link on to a few dozen people after I tweeted about it: What the F is Social Media is a slideshow that decodes what social media is, and why old marketing approaches on new social don’t work.
I think the next big trend will be innovative marketing that blends three or more of the new/old modes of communication, while simultaneously avoiding the much loathed (by me and many others) hard-sell marketing techniques.
And what, you haven’t had enough books to laugh at? Thanks to Rosemary Laurey, here’s more: Awful Library Books. You, like Rosemary, will laugh until you cry. Imagine the marketing potential if romance had bad cover art. I mean, what a missed opportunity.