Thanks to Michelle Styles: a report that Mills & Boon has opened an office in Mumbai, India, and has big plans: they promise “Indian settings and characters in the romances published from now on.”
I admit, I raised a brow at the NASCAR HQs, and at targeted attempts to market romance to a specific groups, but India? That’s a brilliant idea – most of Bollywood’s film production involves a star-crossed romance of one type or another, with intrigue, family machinations, or similar conflicts. According to Michelle, remaindered books have been selling in India for years, but now there will be new books set and featuring Indian characters. I hope some make it across to the US.